WE.Circular Project – Pop-up Store and Partner Meeting in Bratislava

WE.Circular Project – Pop-up Store and Partner Meeting in Bratislava

25-26.03.2026

Activities within the EU project WE.Circular, including a Pop-up Store event and a partner meeting, were held on 25 and 26 March 2026 in Bratislava, organized by the Slovak Business Agency.

These events brought together project partners, associated strategic partners, representatives of National stakeholder groups, as well as finalists of the innovation competition from 12 countries of the Danube Region. Representing the Udruženje poslovnih žena Srbije was Lija Stojković, Project Manager of the Association, together with Nebojša Vraneš (Chamber of Commerce and Industry of Serbia), Tijana Sekulić (founder and director of AT Consulting, representative of the National Stakeholder Group), and Aleksandra Rašović (Amelles Kozmetika), a finalist of the WE.Circular innovation competition.

The first day of the program was dedicated to presentations of businesses and innovative solutions by finalists from partner countries. The Serbian finalist Aleksandra Rašović, founder and director of the Amelles Kozmetika brand, also presented her business model. Examples of good practice integrating principles of circular economy, digitalization, and sustainable business across various industries were showcased, followed by a panel discussion focused on the application of these solutions in modern business models.

On the second day, a partner meeting was held to review the results achieved so far and define the next steps for the upcoming project period. The meeting focused on strengthening cooperation among partners and enhancing support for women entrepreneurs in implementing sustainable and innovative business models.

Participation in this event enabled the exchange of knowledge and experiences among participants, with a particular focus on the role of women entrepreneurs in advancing circular economy and digital transformation in the Danube Region.

As the host of the event, the Slovak Business Agency welcomed 14 partners from 11 countries: Bulgaria, Bosnia and Herzegovina, Serbia, Austria, Croatia, the Czech Republic, Slovenia, Hungary, Moldova, Romania, and Germany.

WE.Circular – Boosting digital and industrial capacity for sustainable circular transition of women entrepreneurs in the Danube Region – is a European project co-funded by the Danube Region Programme, aimed at improving the digital and business skills of women entrepreneurs in the field of industrial and circular transition, as well as strengthening the capacities of key stakeholders in applying smart business strategies.