04 Dec The 19th Success Flower Award 2025 was successfully held at the Madlenianum Opera and Theatre
04.12.2025
Best Women Entrepreneurs and Gender-Sensitive Companies in Serbia Announced
Belgrade, December 4, 2025 – The Association of Business Women in Serbia presented the Success Flower Award 2025 for the nineteenth time to the most successful women entrepreneurs in Serbia at a ceremony held at the Madlenianum Opera and Theatre. The Gender-Sensitive Company Award was also presented for the eighth time, as well as the international WIPO IP Enterprise Award for the fourth time.
This year, four entrepreneurs were selected among 18 finalists from across Serbia to receive the top recognition. The main award in the Export-Oriented Company category was presented to Snežana Karanović, owner of Euro-Profil d.o.o., Belgrade. The main award in the Successful Business Model category was awarded to Dr. Nataša Zlatarić, founder and director of Euromedik, Belgrade.
In addition to the main awards, the following special recognitions were presented: the Special Award for Innovation was granted to Aleksandra Jović, co-owner and director of Galeb Electronics d.o.o., Šabac, while the Special Award for Circular Economy was presented to Aleksandra Rašović, owner of the Amelles entrepreneurial business, Vrnjačka Banja.
On this occasion, Sanja Popović Pantić, PhD, President of the Association of Business Women in Serbia, stated: “Each year brings new challenges, but also new stories of the strength and creativity of women who are changing the world around them. For 19 years, through the Success Flower Award, the Association of Business Women in Serbia has been promoting the best among them – those who inspire, initiate, and empower others. This year, our focus was on innovation: from circular economy and digital transformation to artificial intelligence and support for women-led startups. We supported women from rural areas, promoted women investors, connected generations, and sent the voice of Serbia to Europe-with a clear message: women’s entrepreneurship has a future. Because the Success Flower Award is not just an award. It is a symbol of courage, solidarity, and perseverance. Together, we are building a world in which every woman has the opportunity to thrive.”
For the eighth time, the Gender-Sensitive Company Award was presented to medium-sized and large companies that implement socially responsible business strategies and principles of gender equality and women’s empowerment, serving as leading examples of integrating women into supply chains. First place was awarded to A1 Srbija d.o.o., Belgrade; second place was shared by JAF d.o.o., Nova Pazova and Belgrade Airport d.o.o., Belgrade; while third place was awarded to Knauf Insulation d.o.o., Belgrade and Erste Bank a.d., Novi Sad.
For the fourth time, in cooperation with the Intellectual Property Office of the Republic of Serbia and under the auspices of the World Intellectual Property Organization (WIPO), the WIPO IP Enterprise Award was presented to a company owned or co-owned by women, in recognition of outstanding achievements in the commercial application of intellectual property. The recipient of this award for 2025 is Pertini Toys d.o.o. from Belgrade, co-owned by Tamara Đogo.
In addition to the main awards and special recognitions, certificates of appreciation were also presented to individuals who have distinguished themselves in their respective fields or have provided exceptional support to the work of the Association of Business Women in Serbia.
As part of the event, an exclusive fashion show by designer Dragana Ognjenović was held.
All those who were unable to attend the event had the opportunity to follow it via a live broadcast on the YouTube channel of the Association of Business Women in Serbia.
The Success Flower Award 2025 event was organized with the institutional support of the Ministry of Economy of the Republic of Serbia, the Delegation of the European Union to Serbia, the Commissioner for the Protection of Equality, the Intellectual Property Office of the Republic of Serbia, the World Intellectual Property Organization (WIPO), and the EU SME Week portal.
Friends of the event included: A1 Serbia, JAF, Maja Med, Logo, Addiko Bank, UNIQA, Klett, Testeral, Belgrade Airport, and Dr Popović Clinic. Traditionally, the event was also supported by member companies of the Association of Business Women in Serbia, as well as numerous media partners.
For 27 years, the Association of Business Women in Serbia has been continuously working on supporting, educating, and networking businesswomen. To date, 179 projects have been implemented, and more than 9,000 women have participated in various educational programs. Through the Success Flower Award initiative, over 500 women have been promoted, 184 have received the Success Flower Award, 33 companies have been awarded the title of Gender-Sensitive Company, and three women-owned companies have received the WIPO IP Enterprise Award.