10 Dec All About the 19th Success Flower Award 2025
On December 4, 2025, the traditional event Success Flower Award 2025 was held at the Madlenianum Opera and Theatre.
For the 19th consecutive year, the Association of Business Women in Serbia presented awards to the most successful women entrepreneurs in the country. Awards were granted in the following categories: Successful Business Model and Export-Oriented Company, along with Special Awards for entrepreneurs who stood out based on criteria from the main categories.
For the eighth consecutive year, the Association also presented the Gender-Sensitive Company Award to companies that implement socially responsible business strategies, adhere to the principles of gender equality and the UN Women’s Empowerment Principles, and provide best practices for integrating women into supply chains.
This year, in cooperation with the Intellectual Property Office of the Republic of Serbia, the Association presented the World Intellectual Property Organization’s WIPO IP Enterprise Award 2025 for the fourth time.
Below, you can find everything about the 19th Success Flower Award 2025.
ABOUT THE SUCCESS FLOWER AWARD
This year, the following recognitions were presented:
- Best Women Entrepreneurs in Serbia – 4 awards
- Gender-Sensitive Companies – 5 awards
- WIPO IP Enterprise Award 2025– 1 award
(I)
The competition for selecting the best women entrepreneurs in Serbia, the 19th Success Flower Award 2025, has been organized for the nineteenth consecutive year. The competition was open from June 3 to August 31, 2025, and all businesswomen in Serbia who are owners or co-owners of companies were eligible to apply, regardless of the type of business activity.
Awards to the best women entrepreneurs were granted in the following categories:
- EXPORT-ORIENTED COMPANY
- SUCCESSFUL BUSINESS MODEL
- SPECIAL AWARDS
(II)
From June 3 to September 5, 2025, the 8th competition was organized for companies that implement the 5th United Nations Women’s Empowerment Principle, provide the best model for integrating women into supply chains, and apply gender equality principles in their business operations, in the category:
- GENDER-SENSITIVE COMPANY
(III)
On June 3, a competition was opened and ran until September 5 for women entrepreneurs who successfully apply intellectual property within their companies. The Association of Business Women in Serbia, in cooperation with the Intellectual Property Office of the Republic of Serbia and with the support of the World Intellectual Property Organization (WIPO), awarded the prize for the fourth time this year:
- WIPO IP ENTERPRISE AWARD FOR 2025
AWARDS
- Over the past 19 years, 188 women entrepreneurs have received the “Success Flower Award”
- Over the past 8 years, 38 companies have received the “Gender-Sensitive Company” award
- Over the past 4 years, 4 women-led companies have received the WIPO IP Enterprise Award
EVENT
The award ceremony is traditionally held at the Madlenianum Opera and Theatre, and for those who were unable to attend in person, the event was broadcast live via the YouTube channel of the Association of Business Women in Serbia:
3 Committees Decided on the Award Recipients:
(1)
Committee – SUCCESS FLOWER AWARD
Honorary President of the Award Committee for the Success Flower Award Andrea Horvat Kiralj, State Secretary at the Ministry of Economy of the Republic of Serbia
President of the Committee Dr. Jasmina Knežević
Dragijana Radonjić Petrović, Advisor and Founder of the consulting company MD Solution
Olivera Popović, Vice President of the Association of Business Women of Serbia
Dr. Sanja Popović Pantić, President of the Association of Business Women of Serbia
(2)
Committee – GENDER-SENSITIVE COMPANY
Honorary Chair of the Committee for the Gender-Sensitive Company Award: Plamena Halačeva, Deputy Head of the European Union Delegation to Serbia
Members of the Committee:
- Brankica Janković, Commissioner for Protection of Equality
- Milana Rikanović, Country Director, UN Women Serbia
- Mirjana Dončić Beaton, Executive Director, CANSEE – Canadian-Serbian Business Association
- Dr. Sanja Popović Pantić, President of the Association of Business Women in Serbia
(3)
Committee – WIPO IP ENTERPRISE AWARD
- Members of the Committee:
- Dr. Miloš Milošević, Scientific Advisor, Head of the Rapid Prototyping Development Center, Innovation Center of the Faculty of Mechanical Engineering, University of Belgrade
- Dr. Sanja Popović Pantić, President of the Association of Business Women in Serbia
- Milana Vitas, Patent Engineer, Head of the Technology Transfer Office, Institute for Artificial Intelligence of Serbia
- Dr. Saša Lazović, Director of the Investment Fund
FINALIST OF THE SUCCESS FLOWER AWARD 2025
18 women entrepreneurs from 12 cities/municipalities across Serbia reached the final stage of the Success Flower Award selection (listed according to number of employees/alphabetical order):
- Aleksandra Jović, co-owner and director of GALEB ELECTRONICS d.o.o., Šabac
- Aleksandra Rašović, owner of the entrepreneurial business AMELLES, Vrnjačka Banja
- Dejana Nežić, owner of consulting agency Devojka sa krilima, Petrovaradin
- Dušana Topalski, owner of PROFECTUM d.o.o., Novi Sad
- Enike Farago, owner of entrepreneurial business PDT, Bačko Petrovo Selo
- Ivana Petković, owner of Poslovne veštine, Leskovac
- Ivanka Milutinović, owner of Glaxy Travel d.o.o., Niš
- Jelena Kiš, owner of J KIŠ Migration / Global Migration d.o.o., Belgrade
- Lidija Arsenin, owner of creative agency Content Studio, Novi Sad
- Ljubica Ilić, owner of accounting center Škoprion d.o.o., Belgrade – Zemun
- Maja Spasojević, owner of entrepreneurial business Mea Revolution, Čačak
- Manuela Rajković Štikler, owner of agency Ana, Aleksinac
- Milica Stojanović, owner of entrepreneurial business Kašmir Exclusive, Medveđa
- Mirna Rackov, owner of sole proprietorship Maca papučarica, Kikinda
- Mirna Zelić, owner of speech therapy center Terapika, Ub
- Dr Nataša Zlatarić, founder and director of healthcare institution Euromedik, Belgrade
- Snežana Karanović, owner of company Euro-Profil d.o.o., Belgrade
- Tanja Timotić, owner of educational SLP Center, Belgrade
RECIPIENTS OF THE SUCCESS FLOWER AWARD
4 women entrepreneurs from three cities/municipalities received the title of “Zmajice” (Women Champions).
- AWARD IN THE CATEGORY: EXPORT-ORIENTED COMPANY
Snežana Karanović, owner of Euro-Profil d.o.o., Belgrade
- AWARD IN THE CATEGORY: SUCCESSFUL BUSINESS MODEL
Dr. Nataša Zlatarić, founder and director of healthcare institutions Euromedik, Belgrade
Special awards
1. SPECIAL AWARD FOR INNOVATION
Aleksandra Jović, co-owner and director of Galeb Electronics d.o.o., Šabac
2. SPECIAL AWARD FOR CIRCULAR ECONOMY
Aleksandra Rašović, owner of the entrepreneurial business Amelles, Vrnjačka Banja
RECIPIENTS OF THE GENDER-SENSITIVE COMPANY AWARD
5 companies received recognition as Gender-Sensitive Companies:
- 1st place – A1 Srbija
The award was accepted on behalf of the company by Branka Pudrlja Durbaba, Chief Business Customer Officer - 2nd place – shared by JAF d.o.o., Nova Pazova and Belgrade Airport d.o.o., Belgrade
For JAF d.o.o., the award was accepted by Slobodanka Jaćić, Head of Project Sales Sector and Executive Director.
For Belgrade Airport d.o.o., the award was accepted by Tatjana Jovančević, Director of Sustainable Development. - 3rd place – shared by Knauf Insulation d.o.o. and Erste Bank a.d., Novi Sad
For Knauf Insulation d.o.o., the award was accepted by Mirjana Kitanović, Executive Secretary and HR Assistant.
For Erste Bank a.d., the award was accepted by Sonja Konakov Svirčev, Corporate Social Responsibility Manager.
RECIPIENT OF THE WIPO IP ENTERPRISE AWARD
- Pertini Toys d.o.o., co-owner and director Tamara Đogo
TOTAL AWARDS PRESENTED:
2 statuettes (Success Flower Award for Women Entrepreneurs) / 1 statuette (WIPO IP Enterprise Award)
7 plaques
10 certificates
In addition to the main awards and special recognitions, certificates of appreciation were also presented to individuals who have distinguished themselves in their respective fields or who have provided exceptional support to the work of the Association of Business Women in Serbia.
Recipients of certificates of appreciation:
- Brankica Janković, Office of the Commissioner for the Protection of Equality – for long-standing, sincere, and wholehearted support to the Association of Business Women in Serbia and its members
- Dara Gravara Stojanović, SKIP Center – for exceptional support to the activities of the Association of Business Women in Serbia
Recipients of plaques:
- Jelena Kiš, J Kiš Migration – for outstanding contribution to connecting with the diaspora through professional support
- Nadica Blažić, Foundation and Association of Single Parents and Families of Children with Disabilities “Plava školjka” – for outstanding long-term contribution to improving the quality of life of children and young people with disabilities and their families
- Dejana Nežić, agency “Devojka sa krilima” – for contribution to social inclusion
- Women’s authorship team of the publishing house Klett – authorial and editorial team of the textbook Basics of Electronics 1: authors Dragana Rašić, Dragana Petrović, Radmila Milić, and editors Viktorija Pavlica and Gordana Mijatović
ABOUT THIS YEAR’S EVENT
Organizer: Association of Business Women in Serbia
- Sanja Popović Pantić, PhD, President of the Association of Business Women in Serbia
- Olivera Popović, Vice President
- Dragana Panajotović, Executive Director
- Ivana Petrović, Project Manager of the Success Flower Award and Communications & Marketing Manager
- Sonja Pecelj, Financial Manager
- Jelena Vujičić, Office Manager
- Lija Stojković, Project Manager
Institutional support:
- Ministry of Economy of the Republic of Serbia
- Delegation of the European Union to Serbia
- Intellectual Property Office of the Republic of Serbia
- World Intellectual Property Organization (WIPO)
- Commissioner for the Protection of Equality
- SME WEEK
General sponsor of the event:
Company A1 Serbia
Friends of the event:
- JAF DOO – golden partner
- MAJA MED
- LOGO
- Addiko banka
- UNIQA osiguranje
- Klett
- Testeral
- BELGRADE AIRPORT
- Ordinacija dr Popović
Event partners:
- ROSE KAPITAL
- Coca-Cola HBC
- SaintD
- Perfect Vision
- NS promo team
- Slovo
- Dessert
- EurologSystem
- Planeta časopis za nauku
- Daily Invest
- VPG Consulting
- Mobilna sestra
- Barro
- Novitas Consulting
- Vinarija Aleksić
- MOBA
- CSI Support
- Advokatska kancelarija Ljubica Radović
- WOOL Art
- Act2b
Gifts supporting the event:
- MAJA MED
- Novitas Consulting
- AMC Afrodite Mode Collection
- Mega Solution
- AS Medicus
- OsnaŽene Indira Popadić
Media partners:
- NEWSMAX Balkan
- Ekonomski online
- Ekonometar
- Magazin Biznis
- ONA
- Nedeljnik
- TV Forum
- SAT Media Group
- WMG Fondacija
- Emisija Investicije
Publication: Success Flower Award for women entrepreneurs 2025
Publisher: Association of Business Women in Serbia
Print run: 500 copies
Digital edition: UPŽ Serbia YouTube channel; also distributed to 3,500 email addresses via newsletter
Editor-in-Chief: Dr. Sanja Popović Pantić
Editor: Dragana Panajotović
Author of finalist profiles: Dr. Dušica Semenčenko
Editorial team: Ivana Petrović, Jelena Vujičić, Lija Stojković
Design and visual identity: Tijana Sekulić (AT Consulting)
Proofreading and editing: MA Ljiljana Đurđević Stojković
Promotional pages: UN Women, A1 Srbija, Metalac AD, Mios Mobility, Klett, RNIDS, Happy Kids, Jela Jagodina
Printing: Alta Nova, Belgrade
View the publication online HERE.
Statuettes and plaques produced by: Janković Art Foundry, Smederevo
Guests and speakers – Final ceremony:
- Plamena Halačeva, Deputy Head of the EU Delegation to Serbia
- Sanja Popović Pantić, PhD, President of the Association of Business Women in Serbia
- Olivera Popović, Vice President of the Association of Business Women in Serbia
- Tatjana Peternek Aleksić, author and host of the TV show “TV Lica – Kao sav normalan svet”
- Dragana Ognjenović, fashion designer
Event production: Zepter kreativni studio
Script: Tatjana Peternek Aleksić
Mini interview: Tatjana Peternek Aleksić, razgovor sa Draganom Ognjenović
Photography: Aleksandar Milutinović
Live broadcast: VR Team
Host: Vladimir Jelić
Event attendance: 400
Total participants (organizers, committee members, finalists and awardees, institutional partners, sponsors and friends of the event, media partners, production and technical teams): 150
