The Association of Business Women in Serbia Strengthens Women in Export through Its Initiatives

The Association of Business Women in Serbia Strengthens Women in Export through Its Initiatives

12.12.2025

As part of the “Success Flower Award 2025” event, the Association of Business Women in Serbia awarded recognitions for the nineteenth time to the most successful women entrepreneurs in Serbia, highlighting the importance of innovation, sustainable development, and the strengthening of women’s entrepreneurship. This traditional event, held for nearly two decades, promotes women whose work contributes to economic empowerment and community development, with a particular emphasis on the role of women in export activities and the creation of sustainable business models.

At the award ceremony held on December 4, 2025, at the Madlenianum Opera and Theatre, the award in the category Export-Oriented Companies, which aims to promote successful women entrepreneurs whose businesses contribute to the internationalization of the Serbian economy, was presented this year to Snežana Karanović, owner of Euro-Profil Ltd. from Belgrade.

The company Euro-Profil has been successfully operating for more than two decades in the fields of production, trade, and services, with a significant portion of its revenue generated in foreign markets, primarily in the Western Balkans and the European Union. Continuous export growth, investments in new technologies, machinery, and sustainable energy sources, as well as the implementation of international quality standards, have positioned this company as an example of good practice in export-oriented business led by women.

Together with her husband, Snežana founded a family company that currently employs 117 people. Today, their children, as well as the children of their employees, are also involved in the company’s operations. The company operates in production, trade, and services, primarily supporting furniture manufacturers and businesses engaged in finishing works in construction. Their offer includes around 15,000 products available in both wholesale and retail. From its beginnings in a garage to today’s modern company, Euro-Profil has continuously progressed thanks to investments in new products, people, software, and machinery, the introduction of innovations, and the implementation of ISO standards.

The award received by Snežana is particularly significant in the context of the WOMEX project: The Role of Women in the Competitiveness of Export-Oriented Small and Medium-Sized Enterprises, confirming that women can be drivers of successful export strategies and a key pillar of domestic economic development.

The European WOMEX project, implemented by the Association of Business Women in Serbia as part of a consortium of nine partners from six countries, represents an important initiative aimed at empowering women in the fields of export, business internationalization, and networking on the European and global markets. Through this project, women entrepreneurs, business owners, as well as those employed in export departments of SMEs, are supported in developing their capacities, improving competitiveness, and connecting with relevant partners and markets beyond Serbia.

It is precisely at this intersection that the WOMEX project and the “Success Flower Award” event meet: their common denominator is strong support for women in developing sustainable, competitive, and export-oriented business ventures.