12 May Look Up to Me! Innovative Entrepreneurship as a Women`s Response to the Crisis
May 2021 – December 2021
On May 6, 2021, the Association of Business Women in Serbia began with the realization of the project Look Up to Me! Innovative Entrepreneurship as a Women`s Response to the Crisis.
The project is funded from the budget of the Republic of Serbia, based on the Program for Support of Development and Promotion of Women’s Innovative Entrepreneurship for 2021, established by the Government of the Republic of Serbia and implemented by the Cabinet of the Minister in Charge of Innovation and Technological Development.
The aim of the project is to raise public sensitivity for the position of women in the labor market, through the positive examples of ABW members, as role models and to strengthen the awareness of the importance of the innovative women entrepreneurship as a possibility for the employment.
The realization of the promotional campaign on the importance of the development of women’s innovative entrepreneurship includes the following activities, which are promoted by ABW members, respectable representatives of women’s innovative entrepreneurship:
- Promo film about innovative women’s entrepreneurship
- YouTube podcasts Pearls of Innovative Women’s Entrepreneurship – interviews with the most eminent members of ABW Serbia
- Online event Presentation of Women Winners of the Success Flower Award
- A publication that promotes innovative entrepreneurship and its eminent representatives, and which includes a guide to innovative women’s entrepreneurship.
Funded by the Cabinet of the Minister in Charge of Innovation and Technological Development www.inovacije.gov.rs.