26 Nov ABW members gathering in “Blumen Group” Company
Many members of ABW Serbia gathered in the newly opened premises of “Blumen Group” company.
Members took the opportunity to discusson the topic “What is the main purpose of agencies and how they are related to your image and profit?”
Natasa Pavlovic Bujas, owner and director of “Blumen Group” agency and ABW member, talked about business development, importance of strategic planning in the field of effective communication, consumer’s behavior and organizational structure of the company. Tatjana Mamula, owner of “Masmi” talked about market research and consumers’ needs. Jelena Kulezic talked about financial management.