Project “The Role of Media in Women Empowerment”

Project “The Role of Media in Women Empowerment”

Project is a result of a long-term cooperation, during the work on the project Freja Forum, between the ABW and the Association of Humanitarian Society “Prijateljice” from Tuzla. Since the project Freja Forum initiated the foundation of an international Association – Freja Academy with headquarters in Stockholm, it was also a great opportunity to propose a mutual project involving three NGOs to the Swedish Institute for Creative Force Program.

The basic idea of the project is promoting female enterprises through media, which resulted in involvement of two TV stations in this project – TV7 from Tuzla and Television Forum from Prijepoljje. The owner of Television Forum, Mileva Malesevic, is one of the winners of the “Success flower 2012”. Both TV stations made short reportages about three unusual women’s employments, that is, about three successful women entrepreneurs from their vicinity. Both reportages were displayed at the closing conference held on 20 – 21 November 2013 in Tuzla. One of project’s accomplishments is the spreading and strengthening female entrepreneurial network and members of NGO’s in the region.

Activities that are to follow are related to the promotion of these short films on social networks, with a goal to convey the message of the reportages to target groups such are: young people, unemployed and/or unemployed middle-aged women.