The WOMEN in BUSINESS International Conference

The WOMEN in BUSINESS International Conference

The WOMEN in BUSINESS conference, organized on October 17, 2013 in Bucharest, at Howard Johnson Hotel, brings together Romanian speakers, but also from Poland, Switzerland, Republic of Moldavia, Belgium and Greece. The event will focus on finding answers for the business environment, generating a flow of ideas for the development of the entrepreneurial and business environment, in the current social and economic context.


In the last years, the female business environment in Romania and at a global level has been developing fast. Business women have become more visible and active, they have set up firms, family-run businesses or became competitive in the corporate world.

At the same time, women have become interested in business tendencies pinpointed at an international level and want to know what leadership means in the new economy.

Furthermore, statistics in Romania show that 35% of SMEs have women leaders and 11% are exclusively run by women. Out of the businesses run by women, 46% are in the trading field and 20% in the service area – human resources, training, accounting, and cosmetics.

Basically, women are having an increasingly important place in the business world, proven by the fact that they obtain excellency in the fields they activate in. In this context, the WOMEN in BUSINESS organization is launching the first edition of an international annual conference which will focus on the realities of the current business environment and will look for solutions for women who wish to start a business, to develop one or for those who want to have an exceptional career.

Among the international speakers there are business people from Poland, Switzerland, the Republic of Moldavia, Belgium and Greece. They set up performing businesses, their career has evolved, they built strategies for multinational companies and they developed international businesses:

  • Agnieszka Hryniewicz-Bieniek, Google Country Business Development Manager, Poland;
  • Max Igor Muller, Helvetansa Managing Director, Switzerland;
  • Karin Maquet, Business consultant dedicated to SMEs, Winner Equiwoman Award 2012, Belgium;
  • Maria Vlachou, Fereikos Gefsis CEO & Managing Director and Fereikos Helix CEO & Managing Director, Greece;
  • Carmina Vicol, Prime Capital CEO, Moldavia.

The Romanian speakers attending the conference are: Rucsandra Hurezeanu, Ivatherm; Sonia Năstase, Howard Johnson Hotel; Dora Surugiu, Maastricht School of Management; Aliz Kosza, Business Strategist; Petre Nicolae, CBS România; Camelia Șucu, Class Living, Iconic Wine Food&Design; Ioana Mucenic, pastel; Irina Markovits, Image Matters; Paul Olteanu, The Personal Marketing Agency; Doina Cepalis, Te-Rox Prod; Doina Binig, Siveco Romania; Sergiu Neguț, Maastricht School of Management Rațiu; Virginia Oțel, Garanti Group.

The WOMEN IN BUSINESS conference was structured in four panels, which will debate topics such as:

  • the importance of education, time and money investments throughout the career;
  • how a personal brand sells related to the company reputation;
  • business internationalizing;
  • financing the business: bank, investment fund, business angels?

The event is meant for businesswomen in Romania and from the international environment, those who have decision power in the company they activate in, entrepreneurs, those who want to start a business and those who are interested in a performing professional life. The conference offers ways of promoting services and products through presentation stands and will be followed by a two and a half day Business Trip, an excellent opportunity to do informal business networking and to know a special business (The Country Hotel, Hărman).

The conference is a natural follow-up to the organization of over 200 business networking events for over 4 years, within the Meet the WOMAN! project and to the creation of a female business community. The annual national and international event will bring a real breath of fresh air for such conferences in Romania.

„The Meet the WOMAN! events have already become a source of inspiration for entrepreneurs and businesswomen in Romania. Starting this year, we want to a make a step forward and launch a conference with international attendance. We want to connect through this conference the Romanian business environment with the international one, to offer ladies in business diverse information, so as to have the best tools at their disposal in order for their business to perform. Like in the Meet the WOMAN! events, we focus on business networking opportunities but we want to facilitate the access to a flow of specialized and current information and we will look together for solutions for sustainable businesses,” said Alice Botnarenco, entrepreneur, founder and president of the WOMEN IN BBUSINESS organization.

Complete information about the conference: